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fixation on erasing mediation but its actually hypermediation
appropriating the qualities of the previous media. In advertisement it empasises its improvement
multimedia, windows of mediums in mediums, vs ‘immersive real-time’
they’re essentially the same as we can never have an actually raw experience, always medjated mediated through the body
interactive hypertextual apps grouped as hypermedia - random access combination of text, motion, img etc
A “combination of random access with multiple media […] brought together in any combination. It is a medium that offers ‘random access’; it has no physical beginning, middle, or end” (Cotton & Oliver 1993)
Ted Nelson on hypertext having a phone is a media experience, combi social media etc
splintered, fragmentary experience
‘explore’ pc media but that’s not necessarily true, I find older people fear the device and don’t click around
living now often in several levels of mediation
close reading and distant reading, deep engagement
seeking refuge in chronology
desktop metaphor
even traditional photographic image is mediated through chemical process, and now digital mediation
in which ways are physical and digital mediation different? Can we imagine new forms of physical mediation? Is this any more desirable than digital mediation?
immediacy and authenticity , paint obscuring strokes
atomic or distinguishable whole
immediacy as illusion of non-illusionobsession with the ‘real’ world, the most natural and raw
remediation is not chronological but it is genealogical - related by contexts and times but not progressivepartly obscured medium , acknowledge the medium for a different experience.
use the canvas to show you do exist as an artist - touch of the artist - ai now falsifies this though - cannibalistic media doesn’t necessarily deny its authorship and remove the the human element
maintaining an illusion, fabricated experience
the medium’s purpose is to disappear
immediacy - delays pull you further from connecting - but not necessarily true for all communications and situations in reality, some delays are real — j guess ita out of place delays and gaps
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The content of any medium is another medium.
carrying the past schemes and cultures through new media
from print media to digital media
remediation can reproducing existing inequalities in new media from old media
“In this last decade of the twentieth century, we are in an unusual position to appreciate remediation, because of the rapid development of new digital media and the nearly as rapid response by traditional media. Older electronic and print media are seeking to reaffirm their status within our culture as digital media challenge that status. Both new and old media are invoking the twin logics of immediacy and hypermediacy in their efforts to remake themselves and each other.” (Bolter & Grusin, 2000, pp4)