tumblr

governance
- changing hands and platform changes
  - ads and algorithms
- problems with proprietary
demographic squeezing
- oppression through moderation
  - porn ban
    - deletion of sex worker accounts, loss of audience and income
    - mass deletion of trans accounts by association ->
- cultural hostility
  - discourse
  - anonymity
  - racism
platform structure
- code-space, customisation
- ‘democratic’ due to minimal algorithm? - linear collaborative works as confrontation - because of linearity and the power being held only by the last author, rather than plural paths - interesting as applied to Tumblr as it is both linear and plural -> - can only be collective to the degree of agency the authors have - “Collective narratives are collective to varying degrees, dependent upon the distribution of agency both to distributed authors and to aspects of the system itself.” ->
- multi-modal, multi-purpose
- threads, reblogs, replies
  - one view of a graph
    - but ‘graph view’ now a thing
      - with mediocre implementation
- personal indexing
- tag commentary
early cultural elements
- aesthetics
- fandoms
  - sci-fi for alternative futures
- as diary
- memes and in-jokes
- web-weaving
later cultural elements
- meta-posting
- ‘shitposting’
- screenshot origins
- ‘playing with jpegs’

Note

“We use the small “t” when we talk about tumblr as a social experience and a platform, and capitalise it when we discuss “Tumblr Inc.,” the company that developed it. The small “t” is folkloric.” (Tiidenberg, Hendry, and Abidin, 2021, pp. 4)