internet sociology

  • The internet now as a representative of mass culture, a conglomeration of special interest areas and personally curated feeds of more and less ubiquity
  • Popular culture now looks like what?
  • ‘Relatable’ content based more or less on certain lifestyles
  • The concept of ‘viral’ in the early years meaning everyone internet connected saw it, vs now.
  • The power of cookies, stored data, analytics, targeted advertising forming not a mass hive mind of indoctrination but actually specialising and specifying people into isolation.
  • Mass control of content by corporations use to over generalise which isolated outsiders but now it bands outsiders together, which can be both beneficial and harmful
  • Incredibly specialized niches in reddit forums and other special-purpose sites and forums
  • Locality/community? Community Facebook pages and Marketplace, ‘Nextdoor’ type apps
  • community guidelines
  • parasocial relationships
  • personal branding, aliases, avatars, multi-identity, relatability
  • cultural exchange