user testing

Methods

Focus groups - qualitative feedback on major milestones or during pre-production
Surveys - quantitative feedback, make sure it’s not too long
1:1 Interviews - deeper insight and body language, but more hands-on

max once a month, general surveys, plus short focused session for particular features
as many people as possible, but separate those in your target audience and those not
compensation, incentive?

use non-leading questions
explain acronyms and industry jargon
start with general questions and ask more specific follow ups to break up the Q&A
how might people use certain features or accomplish certain tasks
look for the friction points in user flows