transcript coding

  • going from rich conversational human data into structured data for analysis
  • line by line analysis, ask what is happening and what it represents
  • create initial codes that are close to data, less analytical
  • identify conditions, interactions, consequences, causal links
  • develop subcategories and properties
  • use in vivo coding alongside open coding for in depth understanding

  • open coding: breaking down data into small parts and labelling them
  • axial coding: connecting those labels/codes to find relationships and meaningful patterns
  • selective coding: identifying your core concept by seeing how codes relate to one another and building your final theory around that central story

  • First-Order (Descriptive or Nominal): in vivo coding
  • Second-Order (Interpretive/Data-Driven): use emerging theories for further data as you go
  • Third-Order (Theory-Driven): use external theories or conceptual frameworks