privacy in public on Pinterest

  • Pinterest commonly viewed as private, users unaware they’re posting publicly
  • infrastructurally content-first approach
  • the marketing to users that boards as uniquely yours whilst the technology functions for advertisers as a trend-machine and auto-market-categoriser means users often perform as if in private but for public consumption
  • ‘Collectors on Pinterest act in the privacy afforded by a noisy, public environment’ - ‘Wedding Dresses and Wanted Criminals: Pinterest.com as an Infrastructure for Repository Building’
  • “on Pinterest, these two streams converge more seamlessly, thus blurring the line between personal and public.” - (Lui, 2015)