iterative design

  • drawing insights straight from testing
  • Adaptive Processes vs Predictive Processes
  • design your way out of problems so it doesn’t grow and cripple the project
  • a process informing itself
  • traditionally in agile methodologies the features produced in the next were justified by their lack/need/request in the last
  • only build what is needed/wanted right now, that’s why it is ‘lean’