ideation is iteration
The Concept
Section titled “The Concept”In the process of ideation (fleshing out concepts from a short brief or glimmer of inspiration) you need to iterate early to fully explore the breadth of the area before delving too far into the depths of one possible conclusion.
- the first idea is rarely the best
- early decisions limit future possibilities [(1)](library/Tomorrow and Tomorrow and Tomorrow#^70e84e)