tags are sometimes content “Tags are not metadata, but “just more content” – to some people” - (Berendt and Hanser, 2007) (good overview of web 1.0 works on tagging, tags as content, who we tag for, ‘not settling on common decentralized meanings’) ...
Tumblr's use of tags as in general social media use, loosely in a semi-public, emergent or peer-induced manner, for wider reach or some vague sense of organisation for very specific and personal indexing methods (personomies) for commentary (tags as content) for more discussion on nuances in general usage see ‘altruistic’ vs ‘selfish’ tagging aims the second usage is uncommon on social media generally but more common to Web 1.0, social bookmarking, earlier file-sharing, personal custom setups, and is of interest to library/archival studies the third usage is very uncommon, if not largely unique to Tumblr Resources Tiidenberg, K., Hendry, N.A. and Abidin, C. (2021) Tumblr. Polity Press (Digital Media and Society). Bourlai, E.E. (2018) ‘“Comments in Tags, Please!”: Tagging practices on Tumblr’, Discourse, Context & Media, 22, pp. 46–56. Available at: https://doi.org/10.1016/j.dcm.2017.08.003. Dame, A. (2016) ‘Making a name for yourself: tagging as transgender ontological practice on Tumblr’, Critical Studies in Media Communication, 33(1), pp. 23–37. Available at: https://doi.org/10.1080/15295036.2015.1130846. ...